Last Updated: 10/08/16
Riverfront Eyecare respects your privacy and is committed to maintaining the privacy and confidentiality of personal data we collect. The purpose of our Privacy Statement is to demonstrate our firm commitment to the privacy and protection of all persons who provide personal data to Riverfront Eyecare and its affiliates. This Privacy Statement describes the ways we collect information from and about you, and what we do with the information, so that you may decide whether or not to provide information to us.
By visiting Riverfront Eyecare websites or are otherwise providing your personal information to Riverfront Eyecare via any other means, you are accepting and consenting to the practices described in this Privacy Statement.
For purposes of this Privacy Statement, the term “visitor” includes visitors to our websites who are not yet customers, those who become customers, as well as those who do not become customers; whether you upload information to our websites, download it, or are merely visiting our websites. You can choose not to provide certain information when using our websites but then you might not be able to take advantage of many of its features.
1. WHAT DO WE COLLECT AND WHERE?
The information we collect may include your personal information, such as your name, contact information, IP addresses, or other things that identify you individually.
Generally, we may collect information about you in the following manners:
- you may provide your personal information to us via email, web based forms, or other means;
- via third party providers; and
- Riverfront Eyecare affiliates located in the European Union may provide Riverfront Eyecare with personal information about their prospective or current customers.
You may visit our Websites in any of the following ways:
- By using your browser to navigate to our Websites including (but not limited to) www.RiverfrontEyecare.com;
- By viewing an advertisement displayed on a third party website that is served content by our web server;
- By viewing an email that is served content by our or a third party web server.
When you visit our Website, our server logs your IP address (unique network addresses), the time and duration of your visit, and the time and duration of the pages on our website you view. If you arrive at our website by clicking a paid advertisement (including a paid search engine result) or a link in an email, then we will capture information that tracks your visit from that link. If you arrive at our Website by clicking a non-paid source, such as link in a non-paid search engine result or an unsponsored link on another website, we may capture information that tracks your visit from that source, to the extent we are able to do so. We may also capture information about your computer system, such as your browser type and operating system.
We will likely place a cookie on your hard drive during the web visit. A cookie is a unique alphanumeric identifier that we use to help us identify the number of unique visitors to our Website, whether or not those visitors are repeat visitors, and the source of the visits. Cookies cannot be executed as code or used to deliver a virus. Other servers cannot read them and personal information cannot be gathered from them. They are simply an identifier shared between you and us to allow us to improve the services we offer to you through our Website. If you do not wish cookies to be placed on your computer, then they can be disabled in your web browser. The option to do so is normally found in your browser’s “security settings” section. However, please note, permanently disabling cookies in your browser may hinder your use of our Website as well as other websites and interactive services.
A web beacon, also known as a web bug, is a small graphic (usually 1 pixel x 1 pixel), that is embedded in a web advertisement, email, or page on our web site, but is invisible to you. When you view a page on our web site, an email or an advertisement your web browser will request the web beacon from a web server, which in turn will set a cookie in your web browser containing a unique identifier. This unique identifier will be linked to log information that is used to track your movements on our web site in order to determine the effectiveness of content and advertising campaigns.
We do not collect personal information about you as part of a web visit, but web visit information may be tied to other information (including personal information) we collect from you via web forms and the other means we describe in this Privacy Statement.
Our digital media department may also use web beacons and cookies to track your activity on our website originating from the advertisement. However, they are not privy to your personal information.
Links to non-Riverfront Eyecare Websites
We may provide links to third-party websites for your convenience and information. The privacy practices of those sites may differ from Riverfront Eyecare practices and are not controlled by Riverfront Eyecare and covered by this Privacy Statement. We do not make any representations about third-party websites. We encourage you to review their privacy policies before submitting your personal data.
We will not intentionally collect or maintain, and do not want you to provide, any information regarding your medical or health condition, race or ethnic origin, political opinions, religious or philosophical beliefs or other sensitive information.
Children’s Online Privacy Protection
Our services are not designed for or directed to children under the age of 13, and we will not intentionally collect or maintain information about anyone under the age of 13.
2. WHAT DO WE USE THIS INFORMATION FOR?
We may use your information to process client and potential client requests, communicate with you, provide access to secure areas of the Website, to personalize your visit to our Website, and to enable us to review develop and continually improve the products services and offers we provide online. We also use this information to prevent or detect fraud or abuses of our Website and to enable third parties to carry out technical, logistical or other functions on our behalf.
We use visitor information to send information about our company to visitors and to get in touch with them when necessary. We also use the information we collect to improve the content of our websites and as training aides for our employees. Visitors are given the choice at the point when we request their information.
We use the visitors’ IP address to help diagnose problems with our servers, and to administer our Websites.
We use web beacons to count the number of times that our advertisements and web-based email content are viewed. We combine web beacon information with cookies to track activity on our website originating from advertisements and web-based email content.
3. DISCLOSURE OF PERSONAL INFORMATION
Personal information we gather is for internal use only and will not authorize the release of this information to anyone outside Riverfront Eyecare (except to third party service providers to Riverfront Eyecare who perform functions on our behalf but in such event personal information will only be shared to the extent reasonably necessary to perform their functions and they will not be authorized to use it for any other function), unless you have consented to such disclosure.
Should you breach our terms and conditions or website terms, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, we may disclose your information to a relevant authority. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. In particular, we may release the information we collect to third parties when we believe it is appropriate to comply with the law, to enforce our legal rights, to protect the rights and safety of others, or to assist with industry efforts to control fraud, spam or other undesirable conduct.
We may release the information we collect to third parties, where the information is provided to enable such third party to provide services to us, provided that the third party has agreed to use at least the same level of privacy protections described in this Privacy Statement, and is permitted to use the information only for the purpose of providing services to us.
4. SECURITY OF YOUR INFORMATION
Riverfront Eyecare is committed to industry best practices approaches concerning security measures to prevent the loss, misuse and alteration of the information in our possession. We use various security measures to protect the information we collect, as appropriate to the type of information, including encryption, firewalls, and access controls. We store information you provide to us on a computer system located in a controlled facility with a limited access. Visitor textual information is encrypted during transmission, our company databases are accessible only by Riverfront Eyecare employees, contractors and agents on a need to know basis and who have entered into and are bound by a confidentiality and nondisclosure agreement with Riverfront Eyecare.
5. DATA INTEGRITY
Personal data we collect is relevant for the purposes for which it is to be used. Riverfront Eyecare takes reasonable steps to ensure that data is reliable for its intended use, accurate, complete, and current.
6. RIGHT TO ACCESS YOUR PERSONAL INFORMATION
If you believe that any personal information we have about you is incorrect, or is, has been, or might be used inappropriately, please contact us and we will take steps to correct or delete the information, or restrict its use, as appropriate.
Riverfront Eyecare utilizes the self-assessment approach to assure its compliance with its Privacy Statement. Riverfront Eyecare regularly verifies that the privacy statement is accurate, comprehensive, prominently displayed, completely implemented and conducts its self-assessment on an annual basis to ensure that all relevant privacy practices are being followed.